(a) To promote the application of educational media as a means of improving education, particularly literacy.
(b) To promote the study of ways for improving education through the use of
(c) To foster cooperation and coordination among institutions, agencies, foundations, and organizations having concern for and with educational media.
(d) To provide leadership and development for the varied interests, institutions, and
efforts of educational media.
(e) To provide opportunities to help improve the qualifications of personnel and conditions for their effective performance in all areas of educational media.
(f) To increase and diffuse knowledge of all educational media through meetings, professional contacts, presentations, discussions, publications, and the listserv.
(g) To promote research, demonstrations, experimentation, and improvement in the use of educational media.
(h) To identify and analyze critical issues, trends, and developments in educational media, and seek to provide constructive solutions through the collection, organization, and dissemination of valid and useful information.
( i ) To develop the use of educational media as a science and as an art.
AECT (Association for Educational Communications & Technology)